New Commissioner Brett Yormark to Make Big 12 'Hipper' as He Readies the League for Next Media Deal

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Yormack has been in ‘the brand-building business’ for some time.

Make it so hip that gundy doesn’t have to bring out the big guns and showing recruits his tractor or taking them rattle snake hunting to try and get 4 stars because that’s obviously not working.

Funny thing is…every other coach at osu can get top recruits to come to Stillwater but gundy. Why is that?